California Grapes

The California Grapes Association challenged us to concoct a campaign that was a rip-roaring good time, bursting with high-energy vibes, and designed to put their 2020 themes – Health, Snackability, and the Golden State of California – under the spotlight.

So, here's where the magic unfolds: We envisioned a dazzling Busby Berkeley-inspired extravaganza, a meticulously choreographed dance sequence featuring none other than grape performers, brought to life in an astonishingly realistic CG world.

STORYBOARD

STYLE EXPLORATION

Role: Creative Direction / Design
Client: California Grapes Association