Pepsi Superbowl
A 3D billboard and key visuals for the 2024 Super Bowl in Las Vegas, made with Pepsi's in-house Rockstar branding team. The billboard got added late in the project and turned into the best part of it. Our London team ran it, with Aidan Gibbons directing.
Making Of
Early Exploration
Role: Creative Direction / Design
Client: Pepsi