Meta called about a takeover of the Piccadilly Lights for WhatsApp, and we had three weeks. A vault door opens in the middle of the billboard and the message slides out, which is the whole encryption pitch in one move. Most of the three weeks went into the dissolve, getting a wall to come apart into particles in a way that still reads on a screen that size. It picked up a few awards. The team is still proud of this one.
ANIMATIC
VFX EvOLUTION
Building Residents
Case Study Video
Role: Creative Direction / Design
Client: WhatsApp